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New skin care ties in to social media and video campaign.
February 9, 2016
By: Melissa Meisel
Clarins is launching a new campaign today, #WorthTheWrinkle, where they are targeting the millennial girl and changing the conversation about approaching aging. It supports the launch of new Multi-Active Day & Night creams. According to the company, #WorthTheWrinkle aims at changing the conversation about beauty and approach to aging, essentially starting a new “beauty dialogue.” Clarins encourages women to be authentic and not shy away from experiences that make their lives richer. The ...
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